Canadian Doctors for Protection from Guns launches #NotBulletproof campaign to alert Canadians to harm posed by proliferation of semi-automatic weapons
Group also releases extensive new reference list backing call for stronger gun laws
Toronto, October 2, 2019 – Canadian Doctors for Protection from Guns is launching a new national advertising campaign to warn Canadians that the proliferation of semi-automatic guns in this country represents a public health threat – www.notbulletproof.ca/ www.paspareballes.ca. Over the past 15 years the number of semi-automatic weapons in Canada has grown dramatically and it Is now time for political leaders to act.
“The evidence is incontrovertible: restricting access to guns, including semi-automatic weapons, will make our communities safer,” said Dr, Najma Ahmed, trauma surgeon and co-founder of Canadian Doctors for Protection from Guns. “One need only look to the United States to see the drastic consequences of failing to keep these weapons out of our communities.”
Members of Canadian Doctors for Protection from Guns see the increasing devastation caused by guns on our patients; our communities suffer the impacts for years; and our public health care system bears the weight of preventable harm. The organization has called for a comprehensive public policy response, including addressing social determinants, reducing the illegal sale of guns and the importation of firearms from other jurisdictions, and measures to restrict access to guns.
A wide body of evidence supports the position of Canadian Doctors for Protection from Guns, as demonstrated by the thorough reference list being released today, with more than 150 citations of international scientific literature, peer-reviewed research papers, and publications from leading medical journals.
Canadians Doctors for Protection from Guns is assisted in this campaign by national advertising firm Anderson DDB Health and Lifestyle, which graciously produced the advertising creative pro bono as part of its commitment to community well-being.
“We are pleased to be able to support Canadians Doctors for Protection from Guns in their important work to keep our communities safe,” said Anderson DDB Health & Lifestyle President and CEO Kevin Brady. “The team at Anderson DDB Health & Lifestyle was energized by this work and we believe this creative campaign is impactful and will wake Canadians up to the threat posed by semi-automatic weapons.”
The campaign will begin rolling out digitally today and in print and broadcast over the next week. The campaign is timed to engage Canadians as they consider gun control during the current federal election.
“With the concerning rise of hate groups in Canada coupled with the gun lobby’s inflammatory rhetoric it would seem that reducing access to semi-automatic weapons will undoubtedly lessen the tragic consequences of violent acts,” said Dr. Alan Drummond, Rural Emergency Physician and Executive Member of Canadian Doctors for Protection from Guns.
Canadian Doctors for Protection from Guns has written all political parties asking for their positions on various elements of laws and policies to keep Canadians safe from guns, including whether they support a ban on handguns and assault weapons, or semi-automatic weapons. The #NotBulletproof campaign invites Canadians to contact their local political candidates to encourage the same. With more than 80% of Canadians wanting stronger gun control laws, now is the time move forward.
“For too long Canadians have had to listen to the misleading, vituperative rhetoric of the gun industry lobby,” said Dr. Philip Berger, Associate Professor, Department of Family and Community Medicine, University of Toronto and Senior Advisor to Canadian Doctors for Protection from Guns. “It is time Canadians hear the truth. More guns equals more injury and death. It is time for our political leaders to act with courage and ban civilian ownership of semi-automatic weapons in Canada.”
About Canadian Doctors for Protection from Guns
Canadian Doctors for Protection from Guns (CDPG) is a grassroots organization concerned about the increasing public health impact of firearms. We represent physicians working in collaboration with nurses, paramedics, rehabilitation specialists, psychologists, researchers and other front-line health care professionals. We have all witnessed first-hand the emotional and physical trauma and devastation caused by guns. CDPG calls for a comprehensive public policy response to this crisis in our communities, including preventative tools to reduce gun use and their consequences on youth violence, domestic abuse, and suicide. For more information please visit www.canadiandoctorsforprotectionfromguns.ca
About Anderson DDB Health & Lifestyle
We are North America’s leading health and lifestyle agency with award-winning work that spans the globe. For over 40 years, we’ve worked with consumer and healthcare companies to develop smart, insightful, influential campaigns that make a difference in the lives of consumers. With roots in consumer marketing, we bring that same methodology and understanding to all our communications.
Our goal is to turn our clients' passions and objectives into meaningful work that impacts patients, caregivers, and healthcare professionals everywhere. Anderson DDB Health & Lifestyle has a long-standing tradition of donating marketing services to wide variety of causes that resonate with agency staff.
For more information or to arrange an interview please contact:
For Canadian Doctors for Protection from Guns
For immediate release
Toronto, ON, September 20, 2019